"This quantitative study aimed to examine the influence of information quality and brand familiarity
on consumer purchase intention in the supermarket industry. Data was collected from 200
consumers through a survey and ...
"The main aim of this research paper is to measure the levels of role clarity, job
satisfaction and distributive justice off the employees of banking industry in Sri Lanka.
Also, in this study the impact of the variables ...
The following study pursues the influence of customer engagement and brand attachment on brand loyalty in Sri Lanka. A deductive approach established on testing hypotheses was used. The data was collected by distributing ...
The present study aims to assess the degree of service quality and customer satisfaction in the electronic banking context in the Gampaha district. To achieve these objectives a questionnaire was developed with item measures ...
Current research is conducted on the topic of Influence of supervisor behavior and social support on employee wellbeing in apparel sector. The main scope of the study is determined supervisor behavior and social support ...
This dissertation investigates the effects of social advertising and brand image on consumer purchase intentions/buying behavior towards mobile phone brands. A questioner was carried out to test the hypothesis with over ...
"In recent years, social media has emerged as one of the most distinctive technologies. In the end, this usage explains why companies apparently use Facebook and Instagram social media marketing as a key form of mainstream ...
"The research was conducted with the intention of exploring the impact of electronic word-of-mouth on customer’s purchasing intention in the Sri Lankan Fashion industry. A pilot study was conducted initially to confirm ...
"This study was conducted to examine the effectiveness of online social media advertising
as a tool for brand building. For this purpose, online digital media tools such as social
media, mobile phone marketing, SEO and ...
This research was conducted with the aim of investigating the impact of social media marketing on consumer buying behavior in the Sri Lankan Fast-Food Industry. The study examined and identified the impact and difference ...
"The apparel sector in Sri Lanka is a significant contributor to the country's economy, and non-managerial workers form a substantial portion of its workforce. This study aims to investigate the influence of role clarity, ...
"Service quality is a critical factor in customer retention in the fast-food restaurant industry. Customers who perceive high service quality are more likely to be satisfied with their experience and return to the restaurant ...
Employee engagement, work motivation and job satisfaction lead to enhanced employee performance. In today’s competitive landscape, firm performance is crucial to ensure survival. Employee performance is a vital component ...
"This study shows that the effects of remote working on work life balance, both Positive and negative impacts of it. In this study “work” has been premised mainly on a traditional means of work, which is a full-time, ...
"This is a research study conducted on tea industry employees and the main
intent of the study is to identify how training and development affects employee
performance in the context of the tea industry in Sri Lanka. The ...
This research was conducted to investigate the impact of workforce diversity on employee performance in the Sri Lankan Information Technology (IT) industry. Preliminary interviews conducted with a few IT professionals ...
"Social media has become the most defining technologies that is popularly used in the
recent times. This usage ultimately explains why businesses reportedly use social media
marketing through Facebook and Instagram as ...
"Due to the Covid 19 pandemic, the work from home facility has been widely used to
overcome the spread of the disease and to maintain the safety. In Sri Lanka the
unemployment rate has increased from 4.65% to 5.4%, so ...
This study seeks to identify the influence of electronic word of mouth and value co creation on consumer purchase intentions of mobile brands in Sri Lanka. A deductive approach based on testing hypotheses was used. Data ...
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Social media has become an integral part in two out of three people around the world. Equally, all of all the businesses from small to large scale use social media for their marketing activities. Through multiple ...