In the contemporary landscape of the modern workplace, organizations are increasingly recognizing the importance of fostering employee well-being as a critical component of organizational success. This study investigates ...
This study looks at how Millennials in Sri Lanka's Western Province intend to make online purchases and the effects that social media involvement, perceived product quality, and trust have on those intentions. The study ...
"In Sri Lanka's garment sector, namely in the Western Province, this study examines the relationship between Total Quality Management (TQM), Job Satisfaction, Employee Engagement, and Employee Performance. Even with the ...
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The advancement of Augmented Reality has revolutionized the way companies’ market
themselves and Augmented Reality has become an effective marketing tool which
delivers engaging content to its users. This study was ...
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Fraudulent and illegal financial flows is not new in the financial markets having recorded of
several cases over the past decades. Fraudulent, Financial Crime, Misconducts, Cybercrime,
Money Laundering and Accounting ...
"This study was conducted to examine the effectiveness of online social media advertising
as a tool for brand building. For this purpose, online digital media tools such as social
media, mobile phone marketing, SEO and ...
"This study was conducted to explore people’s perception of the impact of empathy, effective
communication and emotional intelligence of nurses on patient satisfaction at private hospitals in Colombo, Sri Lanaka. Various ...
"The research was conducted with the intention of exploring factors that affect the online
Consumer Purchasing Intention in the Fashion Garment industry within Sri Lanka. Some factors were identified impacting the Consumer’s ...
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Internet banking is where banking operations are performed via World Wide Web. The
usage of internet banking is at lower level in Sri Lanka. Specifically, its usage in rural
areas of the country is very low. Thus, ...
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Celebrity endorsement in social media has become a widely used and potential concept in Sri
Lanka in which marketers, business expertise and mangers studying for. Since all the fashion
retailers are started to move ...
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Social media and mobile marketing are key areas in digital marketing utilized by businesses to
achieve their objectives. With the advancement of technology, the opportunities of social media
and mobile marketing are ...
This study seeks to identify the influence of electronic word of mouth and value co creation on consumer purchase intentions of mobile brands in Sri Lanka. A deductive approach based on testing hypotheses was used. Data ...
"The research was conducted with the intention of exploring the impact of electronic word-of-mouth on customer’s purchasing intention in the Sri Lankan Fashion industry. A pilot study was conducted initially to confirm ...
Employee engagement, work motivation and job satisfaction lead to enhanced employee performance. In today’s competitive landscape, firm performance is crucial to ensure survival. Employee performance is a vital component ...
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It is known that money is a common factor for all humans. Through past research
conducted by various authors, it has been identified that money causes financial stress
to individuals. Based on the results derived ...
"Facebook and Instagram are major social media platforms known and used by people from around the world. Search Engine Marketing is also important in impacting customer behavior in several ways. The main aim of this research ...
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Due to the worldwide pandemic, most banks in Sri Lanka are moving towards the
implementation of technological advancements in their systems in order to improve
their internal processes as well as the service quality ...
"This study was conducted to identify the influence of functional and psychological dimensions of online shopping experience and attitudinal loyalty on online impulsive buying in the Sri Lankan fashion industry in a Business ...
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The following research includes detailed information on the factors that determine the
impact of perceived employee work pressure on career growth satisfaction with an aim
of recognizing the impact of the variables. ...
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Quality management is an essential part of almost every enterprise organisation in the
software industry. It guarantees the quality of the outcomes of the organisation and the
stability of the process. Therefore, ...