Browsing BA (Hons) Business Management by Title

Now showing items 1-20 of 24

"Assessing the impact of augmented reality on the customer experience towards building customer loyality : the context of hotel sector in Sri Lanka "

Kumaratheesan, K. (2021)

" The advancement of Augmented Reality has revolutionized the way companies’ market themselves and Augmented Reality has become an effective marketing tool which delivers engaging content to its users. This study was ...
Assessing the impact of digilization process on illicit financial transactional flows in Sri Lanka

Pradeshan, S. (2021)

" Fraudulent and illegal financial flows is not new in the financial markets having recorded of several cases over the past decades. Fraudulent, Financial Crime, Misconducts, Cybercrime, Money Laundering and Accounting ...
"FACTORS INFLUENCING THE ADOPTION OF INTERNET BANKING AMONG THE CUSTOMERS OF SRI LANKAN BANKING INDUSTRY WITH SPECIAL REFERENCE TO SABARAGAMUWA PROVINCE"

Roshan, M. R. M. (2021)

" Internet banking is where banking operations are performed via World Wide Web. The usage of internet banking is at lower level in Sri Lanka. Specifically, its usage in rural areas of the country is very low. Thus, ...
"Impact of Celebrity Endorsement through Social Media on Consumer Purchasing Intentions in Sri Lankan Fashion Industry"

Samarage, H.P (2021)

" Celebrity endorsement in social media has become a widely used and potential concept in Sri Lanka in which marketers, business expertise and mangers studying for. Since all the fashion retailers are started to move ...
The impact of digital marketing on women to become an entrepreneur through opportunities

De Costa, C. P. A (2021)

" Social media and mobile marketing are key areas in digital marketing utilized by businesses to achieve their objectives. With the advancement of technology, the opportunities of social media and mobile marketing are ...
Impact of electronic word of mouth and value co-creation on customer purchase intentions of smart phone brands In Sri Lanka.

Munasinghe, Tharindu (2022)

This study seeks to identify the influence of electronic word of mouth and value co creation on consumer purchase intentions of mobile brands in Sri Lanka. A deductive approach based on testing hypotheses was used. Data ...
Impact of Employee Engagement, Work Motivation and Job Satisfaction on Employee Performance in Sri Lanka

Abeywardana, Wasana (2022)

Employee engagement, work motivation and job satisfaction lead to enhanced employee performance. In today’s competitive landscape, firm performance is crucial to ensure survival. Employee performance is a vital component ...
Impact of employees personal financial strees on their productivity at work IT industry of colombo

Jayawardana, J. D. W. K. (2021)

" It is known that money is a common factor for all humans. Through past research conducted by various authors, it has been identified that money causes financial stress to individuals. Based on the results derived ...
The impact of leadership characteristics on adapting technological innovation in the banking sector of Sri Lanka

Kodithuwakku, K.A.R.N. (2021)

" Due to the worldwide pandemic, most banks in Sri Lanka are moving towards the implementation of technological advancements in their systems in order to improve their internal processes as well as the service quality ...
The impact of perceived employee work pressure on career growth satisfaction a focus on an IT company in Colombo during Covid-19 pandemic

Weerasinghe, G. P. (2021)

" The following research includes detailed information on the factors that determine the impact of perceived employee work pressure on career growth satisfaction with an aim of recognizing the impact of the variables. ...
THE IMPACT OF QMS ACTIVITIES ON POST MILLENNIALS’ WORKPLACE EXPECTATIONS: AN SRI LANKAN SOFTWARE COMPANY CASE STUDY

Dassanayake, D. G. H. D. N (2021)

" Quality management is an essential part of almost every enterprise organisation in the software industry. It guarantees the quality of the outcomes of the organisation and the stability of the process. Therefore, ...
Impact of Search Engine Optimization (SEO) in creating brand awareness. A study on a Sri Lankan Private Education Institutes

Dolawatta, D. D. G. K (2021)

" With the immediate growth of information technology, search engine optimization has gained a lot of attention. SEO is a very powerful technique for the web site to boost rank in search engine. There are a lot of ...
The impact of social media marketing dimensions on the creation of brand awareness in the Sri Lankan fashion retail sector

Rajendran, Harunya (2022)

"Social media has become the most defining technologies that is popularly used in the recent times. This usage ultimately explains why businesses reportedly use social media marketing through Facebook and Instagram as ...
The impact of social media marketing in recruitment of undergraduate studens : A case study of a private institute in Sri Lanka

Sandunika, M. M. A. S. (2021)

" The higher education sector is considered one of the most challenging fields in the world. This is owing to fact that there are many universities in the nation which compete with each other to recruit more students; ...
Impact of social media on consumer brand loyalty for FMCG brands – A study on consumers in the Colombo District of Sri Lanka

Codipilly, Danidu (2022)

" Social media has become an integral part in two out of three people around the world. Equally, all of all the businesses from small to large scale use social media for their marketing activities. Through multiple ...
Impact of the E-Learning curriculam challenges on the academic performance of undergraduate students at Informatics Institute of Technology

Sanju, S. D. S. (2021)

" The study conducted addresses the impact of the e-learning curriculum challenges on the academic performance of undergraduate students in Informatics Institute of Technology (IIT). The analysis was conducted based ...
The impact of work form home on job performance in the IT sector in Colombo district Sri Lanka

Baskaran, Bargavi (2022)

"Due to the Covid 19 pandemic, the work from home facility has been widely used to overcome the spread of the disease and to maintain the safety. In Sri Lanka the unemployment rate has increased from 4.65% to 5.4%, so ...
Impact of workforce diversity on employee performance in the Sri Lankan information technology industry

Ilangaratne, Upekha (2022)

This research was conducted to investigate the impact of workforce diversity on employee performance in the Sri Lankan Information Technology (IT) industry. Preliminary interviews conducted with a few IT professionals ...
An investigation in to staff training and development using as tool increase employee performance on tea industry in Sri Lanka

Rathnaweera, Nevjith (2022)

"This is a research study conducted on tea industry employees and the main intent of the study is to identify how training and development affects employee performance in the context of the tea industry in Sri Lanka. The ...
The investigation of benefits and challenges of using IOT technologies to enhance the irrigation method of coconut farming in Sri Lanka

Mathangey, S (2021)

" The research conducted addresses the need of adopting IoT technologies in irrigation of coconut farming in Sri Lanka to examine the situation before the IoT implementation and the benefits after the implementation of ...

Now showing items 1-20 of 24

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