• Perceived Value & customer Attitude of Millennials on Customer Purchase Intention toward Second-hand Clothing in Colombo District. 

  Perera, Kanadawalage (2025)

  The purpose of this study is to investigate the influence of perceived value and Consumer attitude on customer purchase intention toward second-hand clothing among millennials in the Colombo District. The independent ...
• Motivation, Organizational Culture and Work Performance: The mediating Role of Organizational Citizenship Behaviour among private sector employees in Sri Lanka 

  Haputhanthiri, Chamaru (2025)

  This study examines the impact of motivation and organizational culture on employee work performance within Sri Lanka’s private corporate sector, highlighting the mediating role of Organizational Citizenship Behaviour ...
• The impact of sensory branding on consumer impulsive buying behaviour in branded fashion retail stores : The mediating effect of arousal 

  Soysa, Ramin (2025)

  This research investigates the influence of sensory branding on consumer impulsive buying behaviour within Sri Lanka’s branded fashion retail sector, with a specific focus on the mediating role of arousal. Drawing on the ...
• The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study 

  Abeyrathna, Omanja (2025)

  In the highly competitive dairy beverage market, brand loyalty plays a vital role in ensuring business sustainability and long-term profitability. This study examines the influence of brand image and brand personality on ...
• Work Life Conflict, Employee Well-Being and Perceived Organizational Support 

  Bandara, Ashen (2025)

  Work-Life Conflict, Employee Well-Being and Perceived Organizational Support: A Study of Executive Level Apparel Sector Employees in Sri Lanka This quantitative study investigated the impact of Work-Life Conflict (WLC) ...
• Consumer Experience, Brand Trust And Price Sensitivity On Repeat Purchase 

  Wijayasinghe, Randula (2025)

  The objective of this study is to examine the effect of consumer experience, brand trust, price sensitivity, and perceived product efficacy on the repeat purchase intention in the pharmaceutical industry in the Sri ...
• The Effect of Ugc Quality on Brand Engagement on Instagram in the Qsr Industry in the Colombo District: the Mediating Role of Perceived Value 

  Shamil, Fathima Shazna (2025)

  User-Generated Content (UGC) has become a strategic driver of brand-consumer interaction in the digital era, particularly on visually dominant platforms like Instagram (Goh et al., 2023). The conceptual foundations of UGC ...
• The impact of social media marketing and brand awareness on consumer purchase intentions in the branded fashion retail industry of Sri Lanka with a mediating effect on consumer brand engagement 

  Siriwardena, Nadun (2025)

  This study explores how social media marketing and brand awareness influence consumer purchase intention within Sri Lanka’s branded fashion retail sector, with consumer brand engagement assessed as a mediating variable. ...
• Effect of Brand Image and Product Quality on Customer Purchase Intention: The mediating role of Customer Satisfaction in the Cosmetics Industry 

  Wijenayake, Uvini (2025)

  This research examines the impact of brand image and product quality on consumer purchase intentions in Sri Lanka's cosmetics industry, using customer satisfaction as a mediator, with a focus on British cosmetics customers ...
• Examining the relationship between quality of work life job stress and work life balance among the software developers in it sector in Colombo district 

  Sirgy, sithija (2025)

  This dissertation explores how Quality of Work Life affects Work-Life Balance, with Job Stress serving as a mediating factor. The study examines the relationships between these variables by applying relevant theories and ...
• Effect of brand image and product quality on repurchase Intention 

  Hindhuja Selvan, Hindhuja (2025)

  Focusing on retail fashion brand customers in the Colombo district, Sri Lanka this study examines the relationship between brand image, product quality, and repurchase intention, utilizing consumer satisfaction as a ...
• The influence of TikTok-based influencer marketing, brand awareness, and trust on consumer purchase intentions in the Fashion retail industry in the Colombo District 

  Shakir, Sajjaad (2025)

  This study investigates how TikTok-based influencer marketing impacts consumer purchase intentions within the fashion retail industry in Colombo, Sri Lanka, focusing on the mediating role of brand trust and brand awareness. ...
• Perceived Supervisor Support on Employee Commitment: mediating role of Employee Engagement in the Apparel sector in Sri Lanka 

  Serasinghe, Venushka (2025)

  Employee engagement serves as a mediator in the research to explain how perceived supervisor support impacts employee commitment in Sri Lanka’s apparel sector. The sample was ambitious, consisting of 400 employees from ...
• "The Influence of Instagram E-wom, Brand Attitude, and Product Knowledge on Purchase Intentions in the Online Clothing Industry: The Mediating Role of Brand Image " 

  Kuhanesan, Tharenesh (2025)

  This research investigates the factors influencing purchase intentions within Sri Lanka's online clothing industry, specifically examining the roles of Instagram Electronic Word-of-Mouth (E-WOM), Brand Attitude, and Product ...
• The Influence of Brand Awareness on Purchase Intention: Mediating effects of Loyalty, Perceived Quality and Brand Association 

  Rajakaruna, Bimsath Bandara (2025)

  This study explores the relationship between brand loyalty, perceived qualty, brand association and brand awareness on purchase intentions relating to Samsung Smart phones. Prior studies have explored brand equity dimensions ...
• Credibility of Celebrity Endorsement on Brand Loyalty: The Mediating Role of Brand Trust in the Cosmetics Industry in Sri Lanka 

  Othman, Humaidh (2025)

  This study examines how brand loyalty is affected by the legitimacy of celebrity endorsements in Sri Lanka's cosmetics sector, with a particular emphasis on the mediating function of brand trust. A quantitative method ...
• The role of quality of UGC & attitude of users on perceived interactivity on their purchase intentions in the tourism industry in Sri Lanka. 

  Rajapakse, Evin (2025)

  The impact of quality of User-generated content and attitudes are perceived via the purchase intentions and interactivity in the Sri Lankan tourism sector. Emphasizing on 5-star hotels, a quantitative survey was adopted ...
• The impact of sensory branding on consumer impulsive buying behaviour in branded fashion retail stores : The mediating effect of arousal 

  Soysa, Ramin (2025)

  This research investigates the influence of sensory branding on consumer impulsive buying behaviour within Sri Lanka’s branded fashion retail sector, with a specific focus on the mediating role of arousal. Drawing on the ...
• Impact of facebook, Instagram marketing and Search Engine Marketing (SEM) on customer behavior in the women’s fashion industry in Sri Lanka 

  Izzath, Zeenathul (2024)

  "Facebook and Instagram are major social media platforms known and used by people from around the world. Search Engine Marketing is also important in impacting customer behavior in several ways. The main aim of this research ...
• Factors affecting the online Consumer Purchasing Intention of Fashion garments in Sri Lanka 

  Nicholas, Tristanto (2024)

  "The research was conducted with the intention of exploring factors that affect the online Consumer Purchasing Intention in the Fashion Garment industry within Sri Lanka. Some factors were identified impacting the Consumer’s ...

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