Abstract:
"This quantitative study aimed to examine the influence of information quality and brand familiarity
on consumer purchase intention in the supermarket industry. Data was collected from 200
consumers through a survey and analyzed using multiple regression analysis. The results showed
that both information quality and brand familiarity significantly influenced consumer purchase
intention. Specifically, consumers tended to have a higher purchase intention when they perceived
the information provided by the supermarket to be of high quality and when they were familiar
with the brand. The findings of this study have important implications for retailers seeking to
increase consumer purchase intention, and suggest that retailers should focus on providing high-
quality information and building brand familiarity to enhance their consumers' purchase intention."
