"The apparel sector in Sri Lanka is a significant contributor to the country's economy, and non-managerial workers form a substantial portion of its workforce. This study aims to investigate the influence of role clarity, ...
"The research was conducted with the intention of exploring the impact of electronic word-of-mouth on customer’s purchasing intention in the Sri Lankan Fashion industry. A pilot study was conducted initially to confirm ...
"In recent years, social media has emerged as one of the most distinctive technologies. In the end, this usage explains why companies apparently use Facebook and Instagram social media marketing as a key form of mainstream ...
"Service quality is a critical factor in customer retention in the fast-food restaurant industry. Customers who perceive high service quality are more likely to be satisfied with their experience and return to the restaurant ...
This research was conducted with the aim of investigating the impact of social media marketing on consumer buying behavior in the Sri Lankan Fast-Food Industry. The study examined and identified the impact and difference ...
"This study was conducted to examine the effectiveness of online social media advertising
as a tool for brand building. For this purpose, online digital media tools such as social
media, mobile phone marketing, SEO and ...
Current research is conducted on the topic of Influence of supervisor behavior and social support on employee wellbeing in apparel sector. The main scope of the study is determined supervisor behavior and social support ...
This dissertation investigates the effects of social advertising and brand image on consumer purchase intentions/buying behavior towards mobile phone brands. A questioner was carried out to test the hypothesis with over ...
The present study aims to assess the degree of service quality and customer satisfaction in the electronic banking context in the Gampaha district. To achieve these objectives a questionnaire was developed with item measures ...
The following study pursues the influence of customer engagement and brand attachment on brand loyalty in Sri Lanka. A deductive approach established on testing hypotheses was used. The data was collected by distributing ...
"This quantitative study aimed to examine the influence of information quality and brand familiarity
on consumer purchase intention in the supermarket industry. Data was collected from 200
consumers through a survey and ...
"The main aim of this research paper is to measure the levels of role clarity, job
satisfaction and distributive justice off the employees of banking industry in Sri Lanka.
Also, in this study the impact of the variables ...
"The research instrument is used to identify the influence of supervisory support and work-life balance on the dependent variable organizational citizenship behavior (OCB) in the Srilankan apparel industry. We have used ...
"Traditional media have experienced an immense transformation by moving into social media platforms over the past decade which has become a major platform for brands to have the opportunity to interact with consumers. ...
"This study's focus is on how social media marketing and brand trust affect customer purchase
intentions in the context of Sri Lanka's five-star hotels. Specifically, the hotels included in your
study are Hilton, ...
"This study was conducted to identify the influence of functional and psychological dimensions of online shopping experience and attitudinal loyalty on online impulsive buying in the Sri Lankan fashion industry in a Business ...
This study seeks to identify the Influence of Social Media Engagement on brand loyalty in a
study of how News Channels build brand loyalty through Facebook. Data was obtained through
a questionnaire distributed to 250 ...