Impact of Social Advertising and Brand Image on the Consumer Buying Behavior towards Mobile phone brands in Colombo District in Sri Lanka

Abstract

This dissertation investigates the effects of social advertising and brand image on consumer purchase intentions/buying behavior towards mobile phone brands. A questioner was carried out to test the hypothesis with over 212 respondents. The outcomes address a positive relationship between social advertising and brand image on consumer purchase intentions/buying behavior. IBM SPSS software was used to conduct tests that are showcased in this study.

"