"The present study searches into the unexplored domain of “Analyzing the Impact of Wish-list Abandonment on Sales Conversion Rates in the E-commerce Fashion Industry of Colombo, Sri Lanka.” With an emphasis on brands that ...
"In this dissertation, titled ""The Impact of Promotional Fashion Marketing Strategies on Consumer Fashion Purchasing Decisions in Sri Lanka,"" I explore the dynamic interplay between marketing strategies and consumer ...
"This study investigates a developing nation with a unique cultural and economic landscape. By examining the experiences of various global brands operating in Sri Lanka, such as Nike, Levi’s, Hugo Boss, Mango, and Adidas, ...
"Digital product passports are a digital document that provides the detailed level of traceability with regard to all information about a product throughout its entire life cycle. Due to mandatory legislation by the European ...
"Digital advertising and marketing have passed off in retail developing through many approaches of
purchaser desirability. Customers call for a new series weekly and a fresh keep look every time they
input. In present-day ...
"Inclusion of LGBTQ (Lesbian, Gay, Bisexual, Transgender, and Queer) in fashion marketing can be
seen more prominent than ever as it’s a social call and more than just marketing. But this differ
when it come sot the ...
"Abstract
This study is critical in finding ways and means to use local craft in the fashion apparel industry in Sri
Lanka. If this amalgamation does not happen the local craft may be forgotten and already it is at its ...
"In the fast-evolving landscape of the fashion industry, the emergence of online fashion retail
has revolutionized how consumers engage with and purchase clothing, accessories, and trends.
Online fashion retail refers ...
"This research involving selecting and purchasing lingerie will be an antecedent and a basis for other studies as research have not been undertaken previously despite lingerie being a consumer product which needs replenishment ...
"Trading or selling was started earlier in mankind with bartering whilst they placed the most liked
products at the highest visibility to remind them or hint for the availability of the person willing to
exchange fruits, ...
"According to research conducted in the US and the UK in 2021, the Covid-19 pandemic has accelerated consumer adoption of digital technology and attracted a lot of people to digital channels, products, and services (Rocca, ...
"The consumer's buying behaviour is dictated by the purchase intention. Unless
something unforeseen happens, the consumer is likely to proceed. The brand's influence
can also be seen in the apparel segment. Previous ...
"Any brand's success and sustainability are greatly influenced by its brand equity, and fashion
branding has become a potent instrument for building and enhancing brand equity. In the context
of Sri Lankan sportswear ...
This study investigates the intricate interplay between sensory branding and impulsive buying behavior, focusing on the context of fashion retailers operating within department stores in Sri Lanka. Employing a qualitative ...
"As Fashion industry is witnessing a shift towards a more sustainable approach various brands adopting sustainable models to mitigate the harm and future proof the fashion industry as well as the brands themselves. Circular ...
The study titled "The Impact of Islamic Religion on Fashion Choices in Sri Lankan Muslim
Consumers" examines the influence of Islam on fashion preferences among Sri Lankan
Muslim consumers. It explores how religious, ...
"Fast fashion has gained immense popularity globally due to its affordability and rapid production cycle. However, it has also faced criticism for its negative impact on environment and society. In response to growing ...
Online retailing is currently a booming segment in Sri Lankan retail industry. However, Consumers are facing several problems with the local online fashion retaining process. In the global apparel industry, e-mass customization ...
Peer pressure is a form of influence and persuasion which is a vital aspect in marketing strategies. Researchers agree that the concept of impulse buying behavior should not be limited to unplanned purchase, but it should ...
The topic Employee turnover in the Sri Lankan apparel industry for executives was analyzed throughout the research with the support of main objective and sub objectives. The main objective is to understand the key requirements ...