• Impact of digital marketing on consumer acquisition of fashion retail outlets in Colombo 

  Welhena, Hasini (2023)

  "Digital advertising and marketing have passed off in retail developing through many approaches of purchaser desirability. Customers call for a new series weekly and a fresh keep look every time they input. In present-day ...
• Factors affecting fashion brands’ awareness and marketing in the support of LGBTQ community 

  Mahawattage, Ganga (2023)

  "Inclusion of LGBTQ (Lesbian, Gay, Bisexual, Transgender, and Queer) in fashion marketing can be seen more prominent than ever as it’s a social call and more than just marketing. But this differ when it come sot the ...
• A Study on the use of Local Crafts in the fashion Apparel industry in Sri Lanka 

  Ranawana, Arunika (IIT, 2023)

  "Abstract This study is critical in finding ways and means to use local craft in the fashion apparel industry in Sri Lanka. If this amalgamation does not happen the local craft may be forgotten and already it is at its ...
• Factors Effecting the Success of Online Fashion Retailers in Sri Lanka 

  Bogahawela, Natasha (IIT, 2023)

  "In the fast-evolving landscape of the fashion industry, the emergence of online fashion retail has revolutionized how consumers engage with and purchase clothing, accessories, and trends. Online fashion retail refers ...
• Factors Affecting the Female Fashion Consumers of Sri Lanka When Selecting and Purchasing Lingerie 

  Fernando, Dharini (IIT, 2023)

  "This research involving selecting and purchasing lingerie will be an antecedent and a basis for other studies as research have not been undertaken previously despite lingerie being a consumer product which needs replenishment ...
• Influence of Visual Merchandising (VM) on impulsive buying decision in retail clothing stores in Colombo (Sri Lanka) 

  K.G, Nishantha Sri Padmakumara (IIT, 2023)

  "Trading or selling was started earlier in mankind with bartering whilst they placed the most liked products at the highest visibility to remind them or hint for the availability of the person willing to exchange fruits, ...
• The Impact of Artificial Intelligence in Fashion Retailing in Colombo, Sri Lanka 

  Liyanage, Dinithi (IIT, 2023)

  "According to research conducted in the US and the UK in 2021, the Covid-19 pandemic has accelerated consumer adoption of digital technology and attracted a lot of people to digital channels, products, and services (Rocca, ...
• The impact of factory rejects of high end International branded products available in the market on the fashion middle market brands in Sri Lanka 

  De Silva, Dinushi (IIT, 2023)

  "The consumer's buying behaviour is dictated by the purchase intention. Unless something unforeseen happens, the consumer is likely to proceed. The brand's influence can also be seen in the apparel segment. Previous ...
• The impact of Fashion Branding in building brand equity. A study on Sri Lankan sportswear brands 

  Weerasinghe, Avinthi (IIT, 2023)

  "Any brand's success and sustainability are greatly influenced by its brand equity, and fashion branding has become a potent instrument for building and enhancing brand equity. In the context of Sri Lankan sportswear ...
• The impact of Sensory branding on impulsive buying: A study on fashion retailers in department stores in Sri Lanka 

  Pragalathan, Reka Gayathrie (IIT, 2023)

  This study investigates the intricate interplay between sensory branding and impulsive buying behavior, focusing on the context of fashion retailers operating within department stores in Sri Lanka. Employing a qualitative ...
• Investigating consumer attitudes and perceptions towards fashion rentals, subscription models and fashion resale in Sri Lanka, A study based on Sri Lankan Millennials 

  Jayamaha, Nipuni (IIT, 2023)

  "As Fashion industry is witnessing a shift towards a more sustainable approach various brands adopting sustainable models to mitigate the harm and future proof the fashion industry as well as the brands themselves. Circular ...
• The impact of Islamic Religion on Fashion Choices in Sri Lankan Muslim Consumers 

  Perera, Christeen (IIT, 2023)

  The study titled "The Impact of Islamic Religion on Fashion Choices in Sri Lankan Muslim Consumers" examines the influence of Islam on fashion preferences among Sri Lankan Muslim consumers. It explores how religious, ...
• The Impact of Sustainable Marketing on Consumers Decision to Buy Fast Fashion in Sri Lanka 

  Nissanka, Bodhinee (IIT, 2023)

  "Fast fashion has gained immense popularity globally due to its affordability and rapid production cycle. However, it has also faced criticism for its negative impact on environment and society. In response to growing ...
• Impact of Mass Customization on Purchase Intention: A Study on Fashion Buying Behaviour of Sri Lankan Millennials 

  Jayasooriya, Hashini (IIT, 2020)

  Online retailing is currently a booming segment in Sri Lankan retail industry. However, Consumers are facing several problems with the local online fashion retaining process. In the global apparel industry, e-mass customization ...
• A Study on Effect of Peer Pressure on Millennial Impulsive Fashion Buying Behavior in Sri Lanka 

  Senevirathna, Samitha (IIT, 2020)

  Peer pressure is a form of influence and persuasion which is a vital aspect in marketing strategies. Researchers agree that the concept of impulse buying behavior should not be limited to unplanned purchase, but it should ...
• Employee Turnover in the Sri Lankan Apparel Industry for Executives 

  Silva, Suzana (IIT, 2020)

  The topic Employee turnover in the Sri Lankan apparel industry for executives was analyzed throughout the research with the support of main objective and sub objectives. The main objective is to understand the key requirements ...
• Benefits of using Artificial Intelligence (AI) offline fashion retail store 

  Weerakoon, Kaushala Rathnayaka (IIT, 2020)

  The purpose of this research is to identify the benefits of artificial intelligence in offline fashion retail stores. The researcher mainly explores, impact of AI on global fashion retail industry and how it affects to the ...
• Risk Factors Affecting Online Lingerie Purchase Intention of Sri Lankan Millennials 

  Ponnamperuma, Indunil Panchamalie (IIT, 2020)

  Online shopping has shown tremendous growth in Sri Lanka in the recent past and particularly in the clothing retail front. This growth is largely been contributed by internet and mobile penetration and due to the tech ...
• The Influence of Ethical Business Practices on Consumer Purchasing Decision 

  Jayaratna, Thilini Prasangika (IIT, 2020)

  This research was conducted to identify the influence of Ethical business practices on consumer purchasing decision by considering Sri Lankan fashion retail brands. In this research, the concept of Ethical business practices, ...
• "Identifying factors effecting customers making sustainable clothing purchase decisions a study on Colombo based fashion consumers " 

  De Silva, Amarsha J.Y.B. (2022)

  The Sri Lankan sustainable fashion market is still at its infancy compared to global initiatives. This may be due to the lack of initiatives taken by the governments towards preserving nature. There are a very few brands ...

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