"This study investigated the impact of Social Media Marketing (SMM) on Customer Satisfaction
(CS), with Impulsive Buying Behavior (IBB) serving as a mediating variable among Gen Zalpha
consumers in Sri Lanka’s fashion ...
"The potential of reversible baby bags as environmentally friendly substitutes for traditional infant items is the main subject of this study, which also looks at the variables influencing their acceptance in Sri Lanka. ...
Cultural harmony plays a vital role in enhancing global travel experiences, particularly in destinations where sacred and leisure spaces coexist. This study explores the design and development of convertible leisurewear ...
"Impulse buying has become a significant phenomenon in the modern fashion industry, driven
largely by urgency-based marketing tactics. These strategies, which include limited-time offers,
flash sales, and countdown timers, ...
Although the Sri Lankan garment sector makes a substantial contribution to the country's
economy, it has a difficult time keeping up with the changing demands of fast fashion
worldwide in the years after the epidemic. ...
This research analyses the dynamics of slow fashion entrepreneurship in Sri Lanka, emphasizing commercial strategies, challenges, and socio-environmental impacts. The study uses qualitative methodologies to collect data ...
"In the current landscape, marketers in the fashion industry employ various strategies to influence
customer behavior, with influencer marketing emerging as a prominent tool. This approach
significantly impacts brand ...
"The present study searches into the unexplored domain of “Analyzing the Impact of Wish-list Abandonment on Sales Conversion Rates in the E-commerce Fashion Industry of Colombo, Sri Lanka.” With an emphasis on brands that ...
"In this dissertation, titled ""The Impact of Promotional Fashion Marketing Strategies on Consumer Fashion Purchasing Decisions in Sri Lanka,"" I explore the dynamic interplay between marketing strategies and consumer ...
"This study investigates a developing nation with a unique cultural and economic landscape. By examining the experiences of various global brands operating in Sri Lanka, such as Nike, Levi’s, Hugo Boss, Mango, and Adidas, ...
"Digital product passports are a digital document that provides the detailed level of traceability with regard to all information about a product throughout its entire life cycle. Due to mandatory legislation by the European ...
"Digital advertising and marketing have passed off in retail developing through many approaches of
purchaser desirability. Customers call for a new series weekly and a fresh keep look every time they
input. In present-day ...
"Inclusion of LGBTQ (Lesbian, Gay, Bisexual, Transgender, and Queer) in fashion marketing can be
seen more prominent than ever as it’s a social call and more than just marketing. But this differ
when it come sot the ...
"Abstract
This study is critical in finding ways and means to use local craft in the fashion apparel industry in Sri
Lanka. If this amalgamation does not happen the local craft may be forgotten and already it is at its ...
"In the fast-evolving landscape of the fashion industry, the emergence of online fashion retail
has revolutionized how consumers engage with and purchase clothing, accessories, and trends.
Online fashion retail refers ...
"This research involving selecting and purchasing lingerie will be an antecedent and a basis for other studies as research have not been undertaken previously despite lingerie being a consumer product which needs replenishment ...
"Trading or selling was started earlier in mankind with bartering whilst they placed the most liked
products at the highest visibility to remind them or hint for the availability of the person willing to
exchange fruits, ...
"According to research conducted in the US and the UK in 2021, the Covid-19 pandemic has accelerated consumer adoption of digital technology and attracted a lot of people to digital channels, products, and services (Rocca, ...
"The consumer's buying behaviour is dictated by the purchase intention. Unless
something unforeseen happens, the consumer is likely to proceed. The brand's influence
can also be seen in the apparel segment. Previous ...
"Any brand's success and sustainability are greatly influenced by its brand equity, and fashion
branding has become a potent instrument for building and enhancing brand equity. In the context
of Sri Lankan sportswear ...