Abstract:
Although the Sri Lankan garment sector makes a substantial contribution to the country's
economy, it has a difficult time keeping up with the changing demands of fast fashion
worldwide in the years after the epidemic. This study examines the main obstacles preventing
Sri Lankan clothing producers from adjusting to the quick production cycles, sustainability
standards, and digital transformation of fast fashion. Major restrictions include supply chain
disruptions, high production costs, technology limits, labor shortages, and regulatory issues are
identified by the study through a qualitative review of industry data, expert interviews, and
case studies. It also looks at how customer attitudes are changing in favor of ethical and
sustainable manufacturing, which makes adaption attempts even more difficult. The results
shed light on tactical methods, such as digitalization, agile manufacturing, and governmental
assistance, that Sri Lankan firms might use to get beyond these obstacles. By emphasizing the
challenges faced by developing nations in the global fast fashion market and providing
suggestions for improving sustainability and competitiveness, the study adds to the body of
information already in existence.
