Abstract:
This research analyses the dynamics of slow fashion entrepreneurship in Sri Lanka, emphasizing commercial strategies, challenges, and socio-environmental impacts. The study uses qualitative methodologies to collect data through comprehensive interviews and surveys with entrepreneurs, industry players, and artisan communities. Despite encountering obstacles such as restricted access to sustainable raw materials, insufficient infrastructure, elevated operational expenses, and a lack of consumer awareness regarding sustainable fashion, slow fashion enterprises substantially enhance local economies by generating employment, fortifying artisan communities, and regenerating traditional skills. They promote environmental sustainability by reducing textile waste, employing circular fashion methods, and utilizing locally sourced materials. The research additionally investigates the scalability of slow fashion businesses, emphasizing prospects such as increasing worldwide demand for sustainable goods and prospective export markets. Nonetheless, scalability is impeded by financial limitations, inconsistent governmental support, and competition from mass-produced fast fashion imports. The research underscores the necessity for regulatory interventions, public awareness campaigns, and partnerships to advance slow fashion entrepreneurship.
Slow Fashion, Entrepreneurship, Sustainability,
