Abstract:
"The potential of reversible baby bags as environmentally friendly substitutes for traditional infant items is the main subject of this study, which also looks at the variables influencing their acceptance in Sri Lanka. Through a quantitative survey of 384 parents in the Colombo District, the study examines eight important determinants: brand reputation, social media influence, product awareness, financial implications, design functionality, parental views, and environmental concerns. The results of correlation and regression analysis show that cost sensitivity (r = -.447) is the biggest obstacle to adoption, while design functionality (r =.851), parental attitudes (r =.837), and environmental concerns (r =.824) are the strongest predictors of adoption. According to the study, social media and brand reputation have a limited impact on customer decision-making and are therefore secondary.
Through confirming the significance of multipurpose, environmentally friendly baby items in emerging economies, the study adds to the body of knowledge on sustainable product design. Implementing focused educational initiatives to close knowledge gaps, improving distribution channels, and creating tiered pricing schemes are examples of practical suggestions. The Colombo-centric sample and the only reliance on quantitative methods are limitations, opening the door for future research to include qualitative studies conducted across the country. In Sri Lanka and other comparable markets, manufacturers and legislators looking to promote sustainable parenting goods might benefit greatly from these insights.
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