"The present study searches into the unexplored domain of “Analyzing the Impact of Wish-list Abandonment on Sales Conversion Rates in the E-commerce Fashion Industry of Colombo, Sri Lanka.” With an emphasis on brands that ...
"In this dissertation, titled ""The Impact of Promotional Fashion Marketing Strategies on Consumer Fashion Purchasing Decisions in Sri Lanka,"" I explore the dynamic interplay between marketing strategies and consumer ...
"This study investigates a developing nation with a unique cultural and economic landscape. By examining the experiences of various global brands operating in Sri Lanka, such as Nike, Levi’s, Hugo Boss, Mango, and Adidas, ...
"Digital product passports are a digital document that provides the detailed level of traceability with regard to all information about a product throughout its entire life cycle. Due to mandatory legislation by the European ...