Impact of Social Advertising and Brand Image on the Consumer Buying Behavior towards Mobile phone brands in Colombo District in Sri Lanka

Famiz, Aqib

dc.contributor.author	Famiz, Aqib
dc.date.accessioned	2024-05-16T06:53:31Z
dc.date.available	2024-05-16T06:53:31Z
dc.date.issued	2023
dc.identifier.citation	Famiz, Aqib (2023) Impact of Social Advertising and Brand Image on the Consumer Buying Behavior towards Mobile phone brands in Colombo District in Sri Lanka. BA. Dissertation, Informatics Institute of Technology	en_US
dc.identifier.issn	2019441
dc.identifier.uri	http://dlib.iit.ac.lk/xmlui/handle/123456789/2152
dc.description.abstract	This dissertation investigates the effects of social advertising and brand image on consumer purchase intentions/buying behavior towards mobile phone brands. A questioner was carried out to test the hypothesis with over 212 respondents. The outcomes address a positive relationship between social advertising and brand image on consumer purchase intentions/buying behavior. IBM SPSS software was used to conduct tests that are showcased in this study. "	en_US
dc.language.iso	en	en_US
dc.subject	Social Advertising	en_US
dc.subject	Brand image	en_US
dc.subject	Consumer Buying Behavior	en_US
dc.title	Impact of Social Advertising and Brand Image on the Consumer Buying Behavior towards Mobile phone brands in Colombo District in Sri Lanka	en_US
dc.type	Thesis	en_US