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Impact of Social Advertising and Brand Image on the Consumer Buying Behavior towards Mobile phone brands in Colombo District in Sri Lanka
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| dc.contributor.author | Famiz, Aqib | |
| dc.date.accessioned | 2024-05-16T06:53:31Z | |
| dc.date.available | 2024-05-16T06:53:31Z | |
| dc.date.issued | 2023 | |
| dc.identifier.citation | Famiz, Aqib (2023) Impact of Social Advertising and Brand Image on the Consumer Buying Behavior towards Mobile phone brands in Colombo District in Sri Lanka. BA. Dissertation, Informatics Institute of Technology | en_US |
| dc.identifier.issn | 2019441 | |
| dc.identifier.uri | http://dlib.iit.ac.lk/xmlui/handle/123456789/2152 | |
| dc.description.abstract | This dissertation investigates the effects of social advertising and brand image on consumer purchase intentions/buying behavior towards mobile phone brands. A questioner was carried out to test the hypothesis with over 212 respondents. The outcomes address a positive relationship between social advertising and brand image on consumer purchase intentions/buying behavior. IBM SPSS software was used to conduct tests that are showcased in this study. " | en_US |
| dc.language.iso | en | en_US |
| dc.subject | Social Advertising | en_US |
| dc.subject | Brand image | en_US |
| dc.subject | Consumer Buying Behavior | en_US |
| dc.title | Impact of Social Advertising and Brand Image on the Consumer Buying Behavior towards Mobile phone brands in Colombo District in Sri Lanka | en_US |
| dc.type | Thesis | en_US |
