Employee engagement, work motivation and job satisfaction lead to enhanced employee performance. In today’s competitive landscape, firm performance is crucial to ensure survival. Employee performance is a vital component ...
"This study shows that the effects of remote working on work life balance, both Positive and negative impacts of it. In this study “work” has been premised mainly on a traditional means of work, which is a full-time, ...
"This is a research study conducted on tea industry employees and the main
intent of the study is to identify how training and development affects employee
performance in the context of the tea industry in Sri Lanka. The ...
This research was conducted to investigate the impact of workforce diversity on employee performance in the Sri Lankan Information Technology (IT) industry. Preliminary interviews conducted with a few IT professionals ...
"Social media has become the most defining technologies that is popularly used in the
recent times. This usage ultimately explains why businesses reportedly use social media
marketing through Facebook and Instagram as ...
"Due to the Covid 19 pandemic, the work from home facility has been widely used to
overcome the spread of the disease and to maintain the safety. In Sri Lanka the
unemployment rate has increased from 4.65% to 5.4%, so ...
This study seeks to identify the influence of electronic word of mouth and value co creation on consumer purchase intentions of mobile brands in Sri Lanka. A deductive approach based on testing hypotheses was used. Data ...
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Social media has become an integral part in two out of three people around the world. Equally, all of all the businesses from small to large scale use social media for their marketing activities. Through multiple ...
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It is known that money is a common factor for all humans. Through past research
conducted by various authors, it has been identified that money causes financial stress
to individuals. Based on the results derived ...
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The higher education sector is considered one of the most challenging fields in the
world. This is owing to fact that there are many universities in the nation which
compete with each other to recruit more students; ...
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Celebrity endorsement in social media has become a widely used and potential concept in Sri
Lanka in which marketers, business expertise and mangers studying for. Since all the fashion
retailers are started to move ...
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With the immediate growth of information technology, search engine optimization has gained a
lot of attention. SEO is a very powerful technique for the web site to boost rank in search engine.
There are a lot of ...
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Internet banking is where banking operations are performed via World Wide Web. The
usage of internet banking is at lower level in Sri Lanka. Specifically, its usage in rural
areas of the country is very low. Thus, ...
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The study was conducted to analyse the contribution of inspiration and perspiration on
the innovation process of four technology firms in the Sri Lankan IT sector. The study
is based on exclusively gathered qualitative ...
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Summary: The following research dissertation discusses the relationship between
telecommuting, work-life balance, work-interference with family, and family interference with work for the white-collar employees at LSEG ...
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The advancement of Augmented Reality has revolutionized the way companies’ market
themselves and Augmented Reality has become an effective marketing tool which
delivers engaging content to its users. This study was ...
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Social media and mobile marketing are key areas in digital marketing utilized by businesses to
achieve their objectives. With the advancement of technology, the opportunities of social media
and mobile marketing are ...
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In today’s challenging and competitive industry, businesses tend to focus more on its
marketing activities. A large number of web-based businesses have emerged with the
growth of internet and technology, which has ...
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The study conducted addresses the impact of the e-learning curriculum challenges on the
academic performance of undergraduate students in Informatics Institute of Technology
(IIT). The analysis was conducted based ...
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Quality management is an essential part of almost every enterprise organisation in the
software industry. It guarantees the quality of the outcomes of the organisation and the
stability of the process. Therefore, ...