Abstract:
"
Internet banking is where banking operations are performed via World Wide Web. The
usage of internet banking is at lower level in Sri Lanka. Specifically, its usage in rural
areas of the country is very low. Thus, this research studied the key factors influencing
adoption of internet banking among the customers in the Sri Lankan banking industry
with specific reference to Sabaragamuwa Province, which is a rural area in Si Lanka.
Thereby, provide insights to the banks in developing suitable strategies to promote
usage of internet banking in Sri Lanka. The conceptual Framework for this research
was designed based on TAM and DOI theories and empirical studies where
trustworthiness, convenience, e-customer service and user interface were identified as
key variables that influence adoption of internet banking and accordingly hypothesis
was developed. The developed hypothesis was agreed and accepted by the findings of
the research"
