Exploring the Challenges and Barriers Faced by Sri Lankan Apparel Manufacturers in Adapting to Global Fast Fashion Industry Trends in the New Norms.

Abstract

Although the Sri Lankan garment sector makes a substantial contribution to the country's economy, it has a difficult time keeping up with the changing demands of fast fashion worldwide in the years after the epidemic. This study examines the main obstacles preventing Sri Lankan clothing producers from adjusting to the quick production cycles, sustainability standards, and digital transformation of fast fashion. Major restrictions include supply chain disruptions, high production costs, technology limits, labor shortages, and regulatory issues are identified by the study through a qualitative review of industry data, expert interviews, and case studies. It also looks at how customer attitudes are changing in favor of ethical and sustainable manufacturing, which makes adaption attempts even more difficult. The results shed light on tactical methods, such as digitalization, agile manufacturing, and governmental assistance, that Sri Lankan firms might use to get beyond these obstacles. By emphasizing the challenges faced by developing nations in the global fast fashion market and providing suggestions for improving sustainability and competitiveness, the study adds to the body of information already in existence.