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Browsing 2023 by Issue Date

Browsing 2023 by Issue Date

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Investigating consumer attitudes and perceptions towards fashion rentals, subscription models and fashion resale in Sri Lanka, A study based on Sri Lankan Millennials

Jayamaha, Nipuni (IIT, 2023)

"As Fashion industry is witnessing a shift towards a more sustainable approach various brands adopting sustainable models to mitigate the harm and future proof the fashion industry as well as the brands themselves. Circular ...
The impact of Islamic Religion on Fashion Choices in Sri Lankan Muslim Consumers

Perera, Christeen (IIT, 2023)

The study titled "The Impact of Islamic Religion on Fashion Choices in Sri Lankan Muslim Consumers" examines the influence of Islam on fashion preferences among Sri Lankan Muslim consumers. It explores how religious, ...
The Impact of Sustainable Marketing on Consumers Decision to Buy Fast Fashion in Sri Lanka

Nissanka, Bodhinee (IIT, 2023)

"Fast fashion has gained immense popularity globally due to its affordability and rapid production cycle. However, it has also faced criticism for its negative impact on environment and society. In response to growing ...
The impact of Sensory branding on impulsive buying: A study on fashion retailers in department stores in Sri Lanka

Pragalathan, Reka Gayathrie (IIT, 2023)

This study investigates the intricate interplay between sensory branding and impulsive buying behavior, focusing on the context of fashion retailers operating within department stores in Sri Lanka. Employing a qualitative ...
The impact of Fashion Branding in building brand equity. A study on Sri Lankan sportswear brands

Weerasinghe, Avinthi (IIT, 2023)

"Any brand's success and sustainability are greatly influenced by its brand equity, and fashion branding has become a potent instrument for building and enhancing brand equity. In the context of Sri Lankan sportswear ...
The impact of factory rejects of high end International branded products available in the market on the fashion middle market brands in Sri Lanka

De Silva, Dinushi (IIT, 2023)

"The consumer's buying behaviour is dictated by the purchase intention. Unless something unforeseen happens, the consumer is likely to proceed. The brand's influence can also be seen in the apparel segment. Previous ...
Influence of Visual Merchandising (VM) on impulsive buying decision in retail clothing stores in Colombo (Sri Lanka)

K.G, Nishantha Sri Padmakumara (IIT, 2023)

"Trading or selling was started earlier in mankind with bartering whilst they placed the most liked products at the highest visibility to remind them or hint for the availability of the person willing to exchange fruits, ...
Factors Effecting the Success of Online Fashion Retailers in Sri Lanka

Bogahawela, Natasha (IIT, 2023)

"In the fast-evolving landscape of the fashion industry, the emergence of online fashion retail has revolutionized how consumers engage with and purchase clothing, accessories, and trends. Online fashion retail refers ...
The Impact of Artificial Intelligence in Fashion Retailing in Colombo, Sri Lanka

Liyanage, Dinithi (IIT, 2023)

"According to research conducted in the US and the UK in 2021, the Covid-19 pandemic has accelerated consumer adoption of digital technology and attracted a lot of people to digital channels, products, and services (Rocca, ...
A Study on the use of Local Crafts in the fashion Apparel industry in Sri Lanka

Ranawana, Arunika (IIT, 2023)

"Abstract This study is critical in finding ways and means to use local craft in the fashion apparel industry in Sri Lanka. If this amalgamation does not happen the local craft may be forgotten and already it is at its ...
Factors Affecting the Female Fashion Consumers of Sri Lanka When Selecting and Purchasing Lingerie

Fernando, Dharini (IIT, 2023)

"This research involving selecting and purchasing lingerie will be an antecedent and a basis for other studies as research have not been undertaken previously despite lingerie being a consumer product which needs replenishment ...
Impact of digital marketing on consumer acquisition of fashion retail outlets in Colombo

Welhena, Hasini (2023)

"Digital advertising and marketing have passed off in retail developing through many approaches of purchaser desirability. Customers call for a new series weekly and a fresh keep look every time they input. In present-day ...
Factors affecting fashion brands’ awareness and marketing in the support of LGBTQ community

Mahawattage, Ganga (2023)

"Inclusion of LGBTQ (Lesbian, Gay, Bisexual, Transgender, and Queer) in fashion marketing can be seen more prominent than ever as it’s a social call and more than just marketing. But this differ when it come sot the ...

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