Abstract:
"
With the immediate growth of information technology, search engine optimization has gained a
lot of attention. SEO is a very powerful technique for the web site to boost rank in search engine.
There are a lot of ways to increase the rank in search engine. Search engine optimization is
generally used to generate organic traffic and increases online brand awareness. Online brand
awareness means the identification and association of a potential consumer towards online
products and services. This paper presents the effect of SEO in creating brand awareness in the
private education institutes in Sri Lanka. Private educational institutions are always looking for
various methods to establish their brand. This research questionnaire has been used to collect the
data in the survey. According to the findings, there is an important relationship between search
engine optimization and brand awareness of private education institutes. The paper contributes to
finding out the effectiveness of search engine optimization in terms of creating brand awareness
in private institutes by identifying and exploiting the main types of search engine optimization.
"
