Perceived Value & customer Attitude of Millennials on Customer Purchase Intention toward Second-hand Clothing in Colombo District.

Abstract

The purpose of this study is to investigate the influence of perceived value and Consumer attitude on customer purchase intention toward second-hand clothing among millennials in the Colombo District. The independent variable, mediator variable ,and dependent variables’ various dimensions and theoretical perspectives were investigated using relevant theories and frameworks adopting positivism philosophy and deductive approach have done the hypothesis test. All the data were collected through a structured questionnaire, resulting in 301 valid responses to ensure research positivism and reliability. This quantitative analysis has analyzed using SPSS (version 23) software, including reliability, normality test, correlation analysis, regression analysis, and hypothesis test. The Sobel’s Test was supported to mediation analysis. Attitudes significantly mediate the relationship between perceived value and purchase intention.