This study examines how brand loyalty is affected by the legitimacy of celebrity endorsements in Sri Lanka's cosmetics sector, with a particular emphasis on the mediating function of brand trust. A quantitative method ...

Focusing on retail fashion brand customers in the Colombo district, Sri Lanka this study examines the relationship between brand image, product quality, and repurchase intention, utilizing consumer satisfaction as a ...

This dissertation explores how Quality of Work Life affects Work-Life Balance, with Job Stress serving as a mediating factor. The study examines the relationships between these variables by applying relevant theories and ...

This research investigates the influence of sensory branding on consumer impulsive buying behaviour within Sri Lanka’s branded fashion retail sector, with a specific focus on the mediating role of arousal. Drawing on the ...

This study explores the relationship between brand loyalty, perceived qualty, brand association and brand awareness on purchase intentions relating to Samsung Smart phones. Prior studies have explored brand equity dimensions ...

This research investigates the factors influencing purchase intentions within Sri Lanka's online clothing industry, specifically examining the roles of Instagram Electronic Word-of-Mouth (E-WOM), Brand Attitude, and Product ...

This study examines the impact of motivation and organizational culture on employee work performance within Sri Lanka’s private corporate sector, highlighting the mediating role of Organizational Citizenship Behaviour ...

The purpose of this study is to investigate the influence of perceived value and Consumer attitude on customer purchase intention toward second-hand clothing among millennials in the Colombo District. The independent ...

Work-Life Conflict, Employee Well-Being and Perceived Organizational Support: A Study of Executive Level Apparel Sector Employees in Sri Lanka This quantitative study investigated the impact of Work-Life Conflict (WLC) ...