Factors affecting the online Consumer Purchasing Intention of Fashion garments in Sri Lanka

Abstract

"The research was conducted with the intention of exploring factors that affect the online Consumer Purchasing Intention in the Fashion Garment industry within Sri Lanka. Some factors were identified impacting the Consumer’s Purchasing Intention and put to test with a Piolet Study. A Piolet was conducted with the sole purchase of confirming this problem’s reality. The selected method for this study was through a survey. This survey consisted of 30 participants who answered question related to this reports Conceptual Framework Model located in Chapter 3 of this report. The Variables were as follows “Relevant Website Content, Trust, User Experience, Perceived Usefulness, Perceived Ease of Use and Consumer Purchasing Intention” The Piolet study showed a relationship to these variables located in Chapter 04. Accordingly, this report was constructed with the aims of Identifying the variables and its reasons as to why Consumers aren’t shopping online. The goes in depth on its analysis, finding solutions to construct feasible objectives and a recommendation for fashion retailers to use, in order to develop their respected website and draw in a new market on online shoppers resulting in their websites’ being utilize"