Influence of Corporate Reputation, Brand Equity and Customer Satisfaction on Customer Loyalty in the Luxury Hotel Industry in the Colombo district of Sri Lanka.

Abstract

"This study aimed to examine the impact of corporate reputation, brand equity, and customer satisfaction on customer loyalty in the luxury hotel industry of Sri Lanka. The research utilized various theories and frameworks to explore different dimensions and theoretical perspectives of the independent, mediator, and dependent variables. A positivist philosophy and deductive approach were employed to test the hypotheses. Data was gathered through a randomly distributed questionnaire, resulting in 257 valid responses. The SPSS software was utilized for quantitative analysis, including normality tests, correlation, regression analysis, and reliability tests. Sobel's test was used to assess mediation. It was found that all variables exhibited significant positive relationships with each other. "