Influence of social media marketing and brand trust on consumer purchase intentions

Abstract

"This study's focus is on how social media marketing and brand trust affect customer purchase intentions in the context of Sri Lanka's five-star hotels. Specifically, the hotels included in your study are Hilton, Shangri-La, Cinnamon Lakeside, Cinnamon Grand, Kingsbury, Waters Edge, and Taj Samudra. Aim to investigate how social media marketing activities and brand trust impact consumer intentions to purchase services from these selected hotels in Sri Lanka. Examining the various social media marketing techniques used by these hotels, gauging consumer perceptions of brand trust, and analyzing the connections between social media marketing, brand trust, and consumer purchase intentions may all be part of the study. The results of this study may help people comprehend the function of social media marketing."