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Social media has become an integral part in two out of three people around the world. Equally, all of all the businesses from small to large scale use social media for their marketing activities. Through multiple ...
"Social media has become the most defining technologies that is popularly used in the
recent times. This usage ultimately explains why businesses reportedly use social media
marketing through Facebook and Instagram as ...
This study seeks to identify the influence of electronic word of mouth and value co creation on consumer purchase intentions of mobile brands in Sri Lanka. A deductive approach based on testing hypotheses was used. Data ...
"This is a research study conducted on tea industry employees and the main
intent of the study is to identify how training and development affects employee
performance in the context of the tea industry in Sri Lanka. The ...
This research was conducted to investigate the impact of workforce diversity on employee performance in the Sri Lankan Information Technology (IT) industry. Preliminary interviews conducted with a few IT professionals ...
"Due to the Covid 19 pandemic, the work from home facility has been widely used to
overcome the spread of the disease and to maintain the safety. In Sri Lanka the
unemployment rate has increased from 4.65% to 5.4%, so ...
Employee engagement, work motivation and job satisfaction lead to enhanced employee performance. In today’s competitive landscape, firm performance is crucial to ensure survival. Employee performance is a vital component ...
"This study shows that the effects of remote working on work life balance, both Positive and negative impacts of it. In this study “work” has been premised mainly on a traditional means of work, which is a full-time, ...