Abstract:
"Customer and Business interaction or the relationship is a tedious operation when it
comes to dealing to obtain trust, friendship, and functionality Retail facilities always
strive to best provide opportunities for the consumer to satisfy their wants and needs,
and the sales force of a business model and the ultimate goal of a retail transaction and
by the recognition of customer or business requirement on how they can achieve the
100% satisfaction.
Based on the customer-related problems in the retail industry we try to research and
have a gap of comparing the analytical stage which is known as the product dissonance
from customer problem to the solution which serves the purpose of customer
satisfaction.
Beginning of an era early 1980’s the customer satisfaction rate was measured using
Information success models to test and evaluate and generate solutions based on the
customers, The information system success model is to identify ‘System Quality’,
‘Information Quality’, ‘Use’, ‘User Satisfaction’, ‘Individual Impact’ and
‘Organizational Impact’ based on a comprehensive review, according to the
information system model retail environment is mainly targeting on providing accurate
reliable and usability solutions for the market and reducing the consumer churning
rate.
In this era, instead of using older methodologies such as Information Success Models
machines or simple algorithms that can understand and predict the consumer churn
rate, we can utilize the ability to integrate various/federated techniques to analyze the
consumer churn rate and recommend the desired output, based on the field of interest
only consumer churn prediction past researches are found instead evaluating solutions
of recommendations are predicted for the customer open for options to choose from.
However, this study aims to develop federated techniques and an integrated cluster
model to Analyze consumer brand loyalty, predict consumer churn based on the Net
promoter score (customer satisfaction rate) and recommend sequential products,
services, or shops for the retail industry. For this purpose, the research focuses on
implementing federated techniques and an integrated cluster model using Natural
Language Processing (NLP) for sentiment analysis of social media content, Logistic
Regression Model to predict consumer churn using the results of sentiment analysis,
and Net Promoter Score (NPS) as the brand loyalty score, Convolutional Neural
Network (CNN) to generate sequential products or services based on the user's
preference to mitigate the risk of consumer churn."
