Abstract:
All of the components that users interact with make up a software application's user interface, and color is crucial to this process. In addition to improving a website's looks, a strong user interface optimizes a website's performance, efficiency, and accessibility. Without using words, color may inspire, warn, appeal, terrify, highlight, convince, and transmit emotion. Color contains attributes including hue, saturation, chromaticity, and value. In user interface design, color schemes including monochromatic, similar, complementary, split complementary, triadic, and tetradic are crucial. A recommendation engine is a data filtering tool that makes product recommendations based on patterns of user activity. Several of the most well-known businesses, such Netflix and Amazon, are created around these engines, which are frequently used. For websites to succeed and turn visitors into customers, effective user interface design and recommendation systems are crucial.
