Abstract:
When shoppers are disoriented on how and where to look for the right clothing items
from local clothing stores that matches their preferences, finding the ideal clothing items
from a wide range of options can at times be difficult.
Moreover, it is evident that the majority of local shoppers still favor in-store shopping
over online shopping for their fashion needs for numerous factors, despite the increased
online shopping tendency due to the time efficiency and convenience. But due to the
discomfort of in-store shopping and as well as time and transportation constraints,
shoppers find themselves compelled to make their purchases online. This is why it's
crucial to facilitate both in-store and online shopping, as doing so would increase the
convenience and efficiency of the clothing shopping experience.
The project aims to address the identified problems, design, develop, and evaluate a
prototype that will assist local shoppers to find the ideal clothing items that fit with their
preferences both in-store and online by facilitating visual search to locate similar clothing
items and by precisely offering them local retailer suggestions where the match is.
Additionally, the solution would also offer size recommendations based on shoppers’
body measurement details in order reduce and ease the clothing sizing problems that are
primarily experienced by online clothing shoppers. To establish the background, identify
the requirements that would be best served by the proposed solution, and gain a deeper
understanding of how Sri Lankan clothing retailing currently functions, as well as the
existence of various shortcomings in local clothing shopping that have not yet been
primarily addressed by any existing local or global solutions, extensive research was
conducted through a literature survey. Through questionnaires and interviews, the experts
and non-experts evaluated the findings in greater detail.
Even though there are global solutions that already offer the visual search functionality
for clothing items, they are all centered on facilitating online clothing shoppers and do
not yet expanded their services to facilitate the local clothing retailing industry.
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Therefore, there is a greater lack of applications that focus on the efficiency of local
clothing retailing, and to exploit this gap by considering the requirements identified,
“Style Chaze” solution is introduced.
