Abstract:
"The Batik Serendip platform was developed in response to the challenges faced by the batik
industry, which has experienced a downturn in recent years. The platform aims to revitalize
the batik market by providing a digital platform for sellers to promote and sell their products
and for customers to explore and purchase various batik designs. Batik Serendip offers a
unique feature that allows customers to create their own batik clothing, providing a personalized experience that sets them apart from traditional batik suppliers. It also offers a
price prediction part as well that allows customers to receive an estimate of the cost of their
custom-designed dress depending on parameters such as fabric, Size, design, and colours.
The platform's digital approach also allows batik sellers to overcome limitations associated
with traditional storefronts, such as geographic location and limited visibility. By expanding
their reach through an online platform, batik suppliers can increase their sales and grow their business.
Overall, the Batik Serendip platform offers a comprehensive solution to the batik industry's
difficulties by employing digital technology to link sellers with customers and bring back
the market through unique features and personalized shopping experiences."
