Abstract:
"Non-ecofriendly product packaging is a highly spoken topic. There are many negative
impacts on the environment mainly due to human activities. Waste from product
packaging is one of the factors which contributes to this problem. Consumers tend to
purchase non-ecofriendly packaged products due to factors such as lack of knowledge,
motivation or ease of use.
The project aims to research and analyse the usage of green packaged products by the
supermarket consumers and to design, develop and evaluate an IS solution that
motivates consumers to purchase environmentally friendly products.
The research focuses on addressing customers purchasing non-ecofriendly packaged
products which would lead to an increase in package waste. The overview of
environmental concerns, barriers of usage of eco-friendly packaging, Importance of
eco-friendly packaging and the approaches used by supermarkets were discussed and
analyzed using existing literature.
The results indicate the importance of motivating and recommending alternatives
products and providing them with self-motivation by rewards based on a points system.
After the consideration of these factors, “PackAware” has been designed and developed
to help motivate them in purchasing eco-friendly packaged products.
The solution was evaluated by non-expert and expert stakeholders and was commended
in terms of motivating customers who purchase non-environmental products.
