"Service quality is a critical factor in customer retention in the fast-food restaurant industry. Customers who perceive high service quality are more likely to be satisfied with their experience and return to the restaurant ...
This dissertation investigates the effects of social advertising and brand image on consumer purchase intentions/buying behavior towards mobile phone brands. A questioner was carried out to test the hypothesis with over ...
"This study aimed to assess how interactions with social media brands impact the brand
knowledge, trust, and social pressure experienced by consumers in Sri Lanka. It delved into
various aspects and theoretical perspectives ...
"Traditional media have experienced an immense transformation by moving into social media platforms over the past decade which has become a major platform for brands to have the opportunity to interact with consumers. ...
"Sri Lankan sustainable fashion retail sector is not that much competitive comparing to fashion retail sector. To attract customers there will be needing new marketing methods regularly. International brands have used ...
This study explores how the influence of social media have an impact on customer engagement in Colombo's street food industry. Qualitative data was collected through focus groups and observations. The findings suggest that ...
This study explores how social media marketing and brand awareness influence consumer
purchase intention within Sri Lanka’s branded fashion retail sector, with consumer brand
engagement assessed as a mediating variable. ...
"In recent years, social media has emerged as one of the most distinctive technologies. In the end, this usage explains why companies apparently use Facebook and Instagram social media marketing as a key form of mainstream ...
"Social media has become the most defining technologies that is popularly used in the
recent times. This usage ultimately explains why businesses reportedly use social media
marketing through Facebook and Instagram as ...
"
The higher education sector is considered one of the most challenging fields in the
world. This is owing to fact that there are many universities in the nation which
compete with each other to recruit more students; ...
"This study investigated the impact of Social Media Marketing (SMM) on Customer Satisfaction
(CS), with Impulsive Buying Behavior (IBB) serving as a mediating variable among Gen Zalpha
consumers in Sri Lanka’s fashion ...
This research was conducted with the aim of investigating the impact of social media marketing on consumer buying behavior in the Sri Lankan Fast-Food Industry. The study examined and identified the impact and difference ...
"
Social media has become an integral part in two out of three people around the world. Equally, all of all the businesses from small to large scale use social media for their marketing activities. Through multiple ...
"Fast fashion has gained immense popularity globally due to its affordability and rapid production cycle. However, it has also faced criticism for its negative impact on environment and society. In response to growing ...
"
The study conducted addresses the impact of the e-learning curriculum challenges on the
academic performance of undergraduate students in Informatics Institute of Technology
(IIT). The analysis was conducted based ...
"
Critical exertion has been seen with upcycling. It has been progressively perceived as one
promising intends to decrease material and energy use, and to sustainable creation and
utilization. For the same reason and ...
"Due to the Covid 19 pandemic, the work from home facility has been widely used to
overcome the spread of the disease and to maintain the safety. In Sri Lanka the
unemployment rate has increased from 4.65% to 5.4%, so ...
This research was conducted to investigate the impact of workforce diversity on employee performance in the Sri Lankan Information Technology (IT) industry. Preliminary interviews conducted with a few IT professionals ...
"Digital product passports are a digital document that provides the detailed level of traceability with regard to all information about a product throughout its entire life cycle. Due to mandatory legislation by the European ...
Fraudulent attendance manipulation threatens academic integrity, compliance, and resource use in
schools and businesses. Traditional systems like sign-ins, RFID, and basic biometrics are
vulnerable to proxy sign-ins, ...