Browsing by Subject "Brand Loyalty"

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Impact of social media on consumer brand loyalty for FMCG brands – A study on consumers in the Colombo District of Sri Lanka

Codipilly, Danidu (2022)

" Social media has become an integral part in two out of three people around the world. Equally, all of all the businesses from small to large scale use social media for their marketing activities. Through multiple ...
IntelliStore: A Retail Artificial intelligence-based system Analyzing Products and Brands through NLP-based Search and Social Media Analysis by integrating Logistic Regression and Convolutional Neural Network Algorithms.

Gurusinghe, Jonathan (2023)

"Customer and Business interaction or the relationship is a tedious operation when it comes to dealing to obtain trust, friendship, and functionality Retail facilities always strive to best provide opportunities for the ...
Sri Lankan fast fashion brands a study to determine the consumer buying behavior

Hettiarachchi, Harindi Kumari Bandara (2021)

" The research project Sri Lankan Fast Fashion Brands, was carried out in order to understand and identify out of the available fast fashion retail brands in the country both of local origin and international, which ...

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