ADLINK : A reputation based decentralized approach for online advertising fraud using blockchain

Abstract

" Thousands of intermediaries have infested the $200 billion a year online advertising ecosystem, manipulating consumer data and advertising budgets. Advertisers with fraud, publishers with dwindling advertisement budgets, and consumers with their right to privacy are all contaminated key stakeholders in the value chain. Blockchains ’distributed ledger technology provides the scope to solve these problems. In this research, the author has designed and implemented a blockchain based digital advertising middle ware (AD-Link) on top of Stellar blockchain. AD-Link integrates public distributed ledger, side chains, on chain and off chain storage model and a reputation-based reward model. "