http://dlib.iit.ac.lk/xmlui/handle/123456789/794 Sun, 05 Apr 2026 18:22:56 GMT 2026-04-05T18:22:56Z http://dlib.iit.ac.lk/xmlui/handle/123456789/810 Impact of employees personal financial strees on their productivity at work IT industry of colombo Jayawardana, J. D. W. K. " It is known that money is a common factor for all humans. Through past research conducted by various authors, it has been identified that money causes financial stress to individuals. Based on the results derived from the survey, revel that financially stressed employees cause an adverse effect in the workplace as they have low productivity. Moreover, financially stressed employees are observed to allocate work hours on rectifying financial issues or in certain scenarios, these individuals are observed to have physical and psychological health issues. Finally, the employers will have to face increased costs based on employee turnover, loss of productivity and increase in health care benefit claims. The research was conducted to evaluate the above-mentioned clause in the IT sector in Colombo Sri Lanka. The said industry is focused as this is one of the highest income generating industries in Sri Lanka. Further, most of the workforce comprised of software engineers, which is believed for the said category of employees to have the minimum opportunity of gain knowledge on finance knowledge. As a result of this, the existence of the proposed issue among these individuals is high. Due to the unavailability of reliable information on the total number of software engineers in Colombo, the researcher followed a random sampling methodology to extract data into the published questionnaire. In relation to information derived from the analysis explicit that all employees are stressed over their financial management. Further, out of proposed independent variables, the results represent that most employees are stressed due to financial obligations. Further, employees who have gained knowledge on financial management have a higher financial literacy rate which felicitates to have reduced stress levels which ultimately increase the productivity of the same person. Finally, the research proposes counselling to be a relief for people who have personal financial stress. Further, applicable recommendations and remedial actions for future research are listed at the end of the project." Fri, 01 Jan 2021 00:00:00 GMT http://dlib.iit.ac.lk/xmlui/handle/123456789/810 2021-01-01T00:00:00Z http://dlib.iit.ac.lk/xmlui/handle/123456789/809 The impact of social media marketing in recruitment of undergraduate studens : A case study of a private institute in Sri Lanka Sandunika, M. M. A. S. " The higher education sector is considered one of the most challenging fields in the world. This is owing to fact that there are many universities in the nation which compete with each other to recruit more students; especially private universities. In the meantime, social media plays a major role in the student recruitment process as the growth of social media generates new opportunities as well as challenges for student recruitment. Nowadays people are actively engaged in social media whether it be Facebook, Instagram or Twitter, and other platforms. All individuals can be categorized as daily users of one or more of these social media platforms. Due to this fact, private universities consider this as an opportunity and create new communication channels for the process of student recruitment and retention. This study is to determine and analyses the impact of social media marketing in the student recruitment process of private universities and provide recommendations to improve the marketing and sales strategies for undergraduate programs. Approximately 107 respondents participated in the quantitative research which was conducted as an online questionnaire. The gathered data were analyzed through the SPSS statistical tool in an effective way. Based on the literature review the information awareness and engagement are the two main factors influencing social media marketing in student recruitment. The majority of respondents responded that Facebook is the most appropriate and effective social media platform. This research states that Facebook is considered an effective platform therefore advertising more on Facebook creates more awareness for the universities." Fri, 01 Jan 2021 00:00:00 GMT http://dlib.iit.ac.lk/xmlui/handle/123456789/809 2021-01-01T00:00:00Z http://dlib.iit.ac.lk/xmlui/handle/123456789/808 "Impact of Celebrity Endorsement through Social Media on Consumer Purchasing Intentions in Sri Lankan Fashion Industry" Samarage, H.P " Celebrity endorsement in social media has become a widely used and potential concept in Sri Lanka in which marketers, business expertise and mangers studying for. Since all the fashion retailers are started to move to online business fashion brands now finding unique ways to dominant the online market. Social media marketing has become a new trend to the world and people have started purchase through social media platforms. To be succeed online businesses are now emerging celebrity endorsement with social media to reach to the new customers and repeat sales. This paper is to identify impact of celebrity endorsement through social media channels on consumer purchasing intentions in Sri Lankan fashion industry. This topic examined through a mixed method and deductive approach and the secondary data is supported through journals, textbooks, online publications, and background knowledge of the study context. Primary data is obtained through a data collection to analyze and few interviews conducted to support the discussions. The outcome of the study shows that how the celebrity attributes impact on perceived customer purchasing decisions through a hypothesis analysis. Finally, the research concludes with the recommendations to the future studies to enhance the research objectives broadly and businesses to succeed in the online market." Fri, 01 Jan 2021 00:00:00 GMT http://dlib.iit.ac.lk/xmlui/handle/123456789/808 2021-01-01T00:00:00Z http://dlib.iit.ac.lk/xmlui/handle/123456789/807 Impact of Search Engine Optimization (SEO) in creating brand awareness. A study on a Sri Lankan Private Education Institutes Dolawatta, D. D. G. K " With the immediate growth of information technology, search engine optimization has gained a lot of attention. SEO is a very powerful technique for the web site to boost rank in search engine. There are a lot of ways to increase the rank in search engine. Search engine optimization is generally used to generate organic traffic and increases online brand awareness. Online brand awareness means the identification and association of a potential consumer towards online products and services. This paper presents the effect of SEO in creating brand awareness in the private education institutes in Sri Lanka. Private educational institutions are always looking for various methods to establish their brand. This research questionnaire has been used to collect the data in the survey. According to the findings, there is an important relationship between search engine optimization and brand awareness of private education institutes. The paper contributes to finding out the effectiveness of search engine optimization in terms of creating brand awareness in private institutes by identifying and exploiting the main types of search engine optimization. " Fri, 01 Jan 2021 00:00:00 GMT http://dlib.iit.ac.lk/xmlui/handle/123456789/807 2021-01-01T00:00:00Z