http://dlib.iit.ac.lk/xmlui/handle/123456789/2311 2026-04-22T01:41:17Z 2026-04-22T01:41:17Z Izzath, Zeenathul http://dlib.iit.ac.lk/xmlui/handle/123456789/2327 2025-05-21T04:28:07Z 2024-01-01T00:00:00Z

Impact of facebook, Instagram marketing and Search Engine Marketing (SEM) on customer behavior in the women’s fashion industry in Sri Lanka Izzath, Zeenathul "Facebook and Instagram are major social media platforms known and used by people from around the world. Search Engine Marketing is also important in impacting customer behavior in several ways. The main aim of this research is to investigate the impact of facebook , instagram (FI) marketing and Search Engine Marketing(SEM) on customer behavior in the women’s fashion industry in Sri Lanka(WFISL).Qualitative research was conducted by constructing a semi-structured questionnaire and 8 interview sessions were conducted with each participant .Considering purposive sampling, participants were selected based on their age which is suitable for this research ,their location and their education levels and designation . Furthermore, with reference to the thematic analysis the themes identified were effectiveness of FI Marketing and SEM, Positive Impact on Customer behavior, Negative Impact on customer behavior, and Customer attitude. Keywords- FI marketing, effectiveness of FI marketing and SEM on customer behavior, impact on customer behavior in the WFISL "

2024-01-01T00:00:00Z Nicholas, Tristanto http://dlib.iit.ac.lk/xmlui/handle/123456789/2326 2025-05-21T04:16:21Z 2024-01-01T00:00:00Z

Factors affecting the online Consumer Purchasing Intention of Fashion garments in Sri Lanka Nicholas, Tristanto "The research was conducted with the intention of exploring factors that affect the online Consumer Purchasing Intention in the Fashion Garment industry within Sri Lanka. Some factors were identified impacting the Consumer’s Purchasing Intention and put to test with a Piolet Study. A Piolet was conducted with the sole purchase of confirming this problem’s reality. The selected method for this study was through a survey. This survey consisted of 30 participants who answered question related to this reports Conceptual Framework Model located in Chapter 3 of this report. The Variables were as follows “Relevant Website Content, Trust, User Experience, Perceived Usefulness, Perceived Ease of Use and Consumer Purchasing Intention” The Piolet study showed a relationship to these variables located in Chapter 04. Accordingly, this report was constructed with the aims of Identifying the variables and its reasons as to why Consumers aren’t shopping online. The goes in depth on its analysis, finding solutions to construct feasible objectives and a recommendation for fashion retailers to use, in order to develop their respected website and draw in a new market on online shoppers resulting in their websites’ being utilize"

2024-01-01T00:00:00Z Nadesapillai, Shamana Jordan http://dlib.iit.ac.lk/xmlui/handle/123456789/2325 2025-05-21T04:11:12Z 2024-01-01T00:00:00Z

Exploring People’s Perception of The Impact of Empathy, Effective Communication And Emotional Intelligence Of Nurses On Patient Satisfaction At Private Hospitals In Colombo, Sri Lanka Nadesapillai, Shamana Jordan "This study was conducted to explore people’s perception of the impact of empathy, effective communication and emotional intelligence of nurses on patient satisfaction at private hospitals in Colombo, Sri Lanaka. Various theoretical viewpoints of the independent, dependent and mediator variables were examined through the application of theories and models. The positivism philosophy and a deductive approach were used for this study to test the hypotheses and a quantitative analysis was used to evaluate the relationships between the variables. Data gathering comprised of 259 valid respondents using convenience sampling. In addition to the demographics four scales were used to measure the main variables. Data analysis was performed using the SPSS software, testing the normality, validity, correlation, regression and hypothesis. The results also showed that there are positive and significant relationships between empathy and emotional intelligence (R =0.744), between effective communication and patient satisfaction (R =0.874) and between emotional intelligence and patient satisfaction (R = 0.877).Mediation analysis was conducted using Sobel’s test. It concluded Emotional Intelligence mediates the relationship between empathy and patient satisfaction and Emotional Intelligence mediates the relationship between effective communication and patient satisfaction. Keywords: Empathy, Effective Communication, Emotional Intelligence and Patient Satisfaction"

2024-01-01T00:00:00Z Narayanasamy, Rukshika http://dlib.iit.ac.lk/xmlui/handle/123456789/2324 2025-05-21T04:06:48Z 2024-01-01T00:00:00Z

Impact of Social Media Brand Engagement: Investigating the Influence of Consumer Brand Knowledge, Social Pressure, and Brand Trust in the Western Province of Sri Lanka Narayanasamy, Rukshika "This study aimed to assess how interactions with social media brands impact the brand knowledge, trust, and social pressure experienced by consumers in Sri Lanka. It delved into various aspects and theoretical perspectives surrounding the independent, mediator, and dependent variables, employing a range of theories and frameworks. By addressing a research gap, it shed light on the intricate dynamics of consumer brand knowledge, social pressure, and brand trust within social media interactions. Theoretical models such as Brand Knowledge, Theory of Reasoned Action (TRA), Brand Engagement Model, and Trust-Commitment Theory provided valuable insights into consumer behavior and brand interactions. Sampling techniques including simple random, proportionate, and stratified sampling ensured an unbiased representation in the research. These frameworks and methodologies offered essential guidance for marketers seeking to comprehend and engage with consumers effectively in the digital realm, equipping them with strategies to foster enduring relationships and maintain a competitive advantage. The study employed deductive techniques and a positivist philosophy to test hypotheses. Data collection utilized a randomly distributed questionnaire, garnering 307 valid responses. Quantitative analyses conducted using SPSS software encompassed normality tests, correlation and regression analyses, and hypothesis testing. Through mediation analysis employing Sobel's test, the study revealed that brand trust significantly mediates the relationship between social pressure, brand engagement, and consumer brand knowledge."

2024-01-01T00:00:00Z