http://dlib.iit.ac.lk/xmlui/handle/123456789/1612 2026-04-08T18:30:57Z 2026-04-08T18:30:57Z Amalka, Ruwanthi http://dlib.iit.ac.lk/xmlui/handle/123456789/2221 2024-06-07T07:44:22Z 2023-01-01T00:00:00Z

Influence of Social Media Engagement on Brand Loyalty: A study of how news channels build Brand Loyalty through Facebook. Amalka, Ruwanthi This study seeks to identify the Influence of Social Media Engagement on brand loyalty in a study of how News Channels build brand loyalty through Facebook. Data was obtained through a questionnaire distributed to 250 participant and 207 usable responses were collected with a response rate of 80%. This research collected data from University friends and peoples, office friends and others, family, neighbors without age limit .The research instrument was subject to pilot testing, reliability, validity tests to ensure consistency of the findings. Findings revealed a positive relationship between the influence of social media engagement on brand loyalty. Pearson correlation between Brand Loyalty and Social Media engagement in value co creation shows that there is a medium positive significant relationship between social media engagement and brand loyalty. Quantitative analysis using SPSS version 26 was used to carry out sample test, correlation and regression analysis, hypothesis testing and factor analysis.

2023-01-01T00:00:00Z Gallage, Chethana http://dlib.iit.ac.lk/xmlui/handle/123456789/2220 2024-06-07T07:42:06Z 2023-01-01T00:00:00Z

The Impact of Online Shopping Experience and Attitudinal Loyalty on Online Impulsive Buying in Sri Lankan Fashion Retail Industry Gallage, Chethana "This study was conducted to identify the influence of functional and psychological dimensions of online shopping experience and attitudinal loyalty on online impulsive buying in the Sri Lankan fashion industry in a Business to Customer (B2C) context. Theories and frameworks were used in order to inspect different dimensions and theoretical perspectives of the independent, mediator and dependent variables. The research uses a positivism philosophy and a deductive approach to test the hypotheses. Data was acquired through a questionnaire which was distributed randomly and 242 valid responses were collected. Quantitative analysis was carried out using the SPSS software (version 23) where normality test, independent sample t test, correlation and regression analysis and hypothesis test were conducted. Mediation was conducted using Sobel’s test. Attitudinal loyalty significantly mediates the relationship between online shopping experience and impulsive buying."

2023-01-01T00:00:00Z Merigngnage, Thevin http://dlib.iit.ac.lk/xmlui/handle/123456789/2219 2024-06-07T07:39:07Z 2023-01-01T00:00:00Z

Influence of social media marketing and brand trust on consumer purchase intentions Merigngnage, Thevin "This study's focus is on how social media marketing and brand trust affect customer purchase intentions in the context of Sri Lanka's five-star hotels. Specifically, the hotels included in your study are Hilton, Shangri-La, Cinnamon Lakeside, Cinnamon Grand, Kingsbury, Waters Edge, and Taj Samudra. Aim to investigate how social media marketing activities and brand trust impact consumer intentions to purchase services from these selected hotels in Sri Lanka. Examining the various social media marketing techniques used by these hotels, gauging consumer perceptions of brand trust, and analyzing the connections between social media marketing, brand trust, and consumer purchase intentions may all be part of the study. The results of this study may help people comprehend the function of social media marketing."

2023-01-01T00:00:00Z Thebuwana Arachchilage, Sandaruwan Udayanga http://dlib.iit.ac.lk/xmlui/handle/123456789/2218 2024-06-07T07:36:22Z 2023-01-01T00:00:00Z

The influence of ocb and superiorly support of srilankan apparel industries Thebuwana Arachchilage, Sandaruwan Udayanga "The research instrument is used to identify the influence of supervisory support and work-life balance on the dependent variable organizational citizenship behavior (OCB) in the Srilankan apparel industry. We have used the deductive approach on testing the hypothesis. Data was gathered through a questionnaire distributed to the sowing machine operators. The data sheet was distributed to 350 team members and 207 usable information was gathered. The research findings reviled that there is a positive relationship between work-life balance and OCB and also there is a positive relationship between supervisory support and OCB. Where there is a greater impact of work-life balance on OCB based on quantitative analysis SPSS version 23 was used to create out normality test, correlation, regression analysis, and hypothesis testing."

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