Browsing by Subject "Retail"

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Identify customer segments in the supermarket retail sector of Sri Lanka using Machine Learning techniques.

Martel, Dexter (2022)

This research is built around the application of Machine Learning technologies to the supermarket retail sector in Sri Lanka. Two areas identified for the study: Customer Segmentation for the application of Unsupervised ...
The impact of Sensory branding on impulsive buying: A study on fashion retailers in department stores in Sri Lanka

Pragalathan, Reka Gayathrie (IIT, 2023)

This study investigates the intricate interplay between sensory branding and impulsive buying behavior, focusing on the context of fashion retailers operating within department stores in Sri Lanka. Employing a qualitative ...
Sri Lankan fast fashion brands a study to determine the consumer buying behavior

Hettiarachchi, Harindi Kumari Bandara (2021)

" The research project Sri Lankan Fast Fashion Brands, was carried out in order to understand and identify out of the available fast fashion retail brands in the country both of local origin and international, which ...

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