Browsing by Subject "Millennials"

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Investigating consumer attitudes and perceptions towards fashion rentals, subscription models and fashion resale in Sri Lanka, A study based on Sri Lankan Millennials

Jayamaha, Nipuni (IIT, 2023)

"As Fashion industry is witnessing a shift towards a more sustainable approach various brands adopting sustainable models to mitigate the harm and future proof the fashion industry as well as the brands themselves. Circular ...
Perceived Value & customer Attitude of Millennials on Customer Purchase Intention toward Second-hand Clothing in Colombo District.

Perera, Kanadawalage (2025)

The purpose of this study is to investigate the influence of perceived value and Consumer attitude on customer purchase intention toward second-hand clothing among millennials in the Colombo District. The independent ...

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