Home
→
Browsing by Subject

Browsing by Subject "Influencer Marketing"

Now showing items 1-4 of 4

Impact of Influencer Marketing on Brand Promotion, a Study on the Sri Lankan Fashion Retail Sector.

Ragunathan, Sheydharshika (2025)

"In the current landscape, marketers in the fashion industry employ various strategies to influence customer behavior, with influencer marketing emerging as a prominent tool. This approach significantly impacts brand ...
The influence of TikTok-based influencer marketing, brand awareness, and trust on consumer purchase intentions in the Fashion retail industry in the Colombo District

Shakir, Sajjaad (2025)

This study investigates how TikTok-based influencer marketing impacts consumer purchase intentions within the fashion retail industry in Colombo, Sri Lanka, focusing on the mediating role of brand trust and brand awareness. ...
Influencer Marketing, Source Credibility and Customer Purchase Intentions: Mediating Role of Attitude Towards Influencers in the Fashion Retailing Industry in Sri Lanka

Nandasiri, Rehana (2024)

"This study aimed to explore the influence of Influencer Marketing, Source Credibility, and Attitude Towards Influencers on Customer Purchase Intentions within Sri Lanka's fashion retail industry. The research addressed a ...
InfluenSir: An all-in-one Platform to Manage Influencer Marketing Campaigns, Define KPIs, Price standards and measure ROI.

Adikari, Ravindu (2024)

"Influencer Marketing’ has become a prominent factor in ‘Social Media Marketing’ as it has an ability to reach highly targeted audiences in a more authentic and engaging way compared to traditional advertising methods. ...

Now showing items 1-4 of 4

Search

Advanced Search

Browse

All of DSpace

Browsing by Subject "Influencer Marketing"

Browsing by Subject "Influencer Marketing"

Search

Browse

All of DSpace

My Account