• Influence of Social Media Engagement on Brand Loyalty: A study of how news channels build Brand Loyalty through Facebook. 

  Amalka, Ruwanthi (2023)

  This study seeks to identify the Influence of Social Media Engagement on brand loyalty in a study of how News Channels build brand loyalty through Facebook. Data was obtained through a questionnaire distributed to 250 ...
• The Impact of Online Shopping Experience and Attitudinal Loyalty on Online Impulsive Buying in Sri Lankan Fashion Retail Industry 

  Gallage, Chethana (2023)

  "This study was conducted to identify the influence of functional and psychological dimensions of online shopping experience and attitudinal loyalty on online impulsive buying in the Sri Lankan fashion industry in a Business ...
• Influence of social media marketing and brand trust on consumer purchase intentions 

  Merigngnage, Thevin (2023)

  "This study's focus is on how social media marketing and brand trust affect customer purchase intentions in the context of Sri Lanka's five-star hotels. Specifically, the hotels included in your study are Hilton, ...
• The influence of ocb and superiorly support of srilankan apparel industries 

  Thebuwana Arachchilage, Sandaruwan Udayanga (2023)

  "The research instrument is used to identify the influence of supervisory support and work-life balance on the dependent variable organizational citizenship behavior (OCB) in the Srilankan apparel industry. We have used ...
• Impact of Social Media Communication and Brand Equity on Consumer Perceptions of Brands in the Fast-food Industry 

  Vasanthakumar, Ashweka (2023)

  "Traditional media have experienced an immense transformation by moving into social media platforms over the past decade which has become a major platform for brands to have the opportunity to interact with consumers. ...

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